THE EVERYDAY KINDNESS AWARDS
ING Direct has teamed up with the Kindness Offensive to celebrate everyday kindness. Normally, little everyday acts of kindness pass with no fanfare. We don’t believe that’s right, so that’s why between 14-16th August, we surprised unsuspecting members of the public who showed a little kindness to strangers.
Actors posed as members of the public in situations where they needed a little help to see how many people were kind enough to stop. Each person who did was given a huge, over the top kindness ‘celebration’ and a bottle of champagne to take home with them. For a few days, those little acts of kindness got the recognition they deserve.
Please watch one of our three situations below to see who was kind enough to stop and how they reacted.
If you want to find out more about the kindness offensive, click here