Liquid egg aimed at lazy students
17 Mar 09
An egg-citing new product is being launched this week for people who would rather not crack an egg.
Oaklands Farm Eggs has developed fresh liquid egg, which comes in a carton and contains around 10 eggs per half litre, made from 100% pasteurised British Lion eggs.
The product is called Egg In An Instant and if unopened can last as long as 21 days, or three days once opened.
There will be two types available - free-range and non free-range - and it is due to be unveiled at the International Food and Drink Event at London's ExCeL centre.
Elwyn Griffiths from Oaklands Farm Eggs told The Grocer magazine: "We want to make it easier for people to eat in.
"There is a massive student market out there, massively lazy, massively into convenience."
Retailers are expected to stock Egg In An Instant in their chiller cabinets near the milk section.
Copyright © Press Association
http://www.oaklandsfarmeggs.co.uk/ (Oaklands Farm Eggs)
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